{"id":12438,"date":"2017-10-09T16:51:44","date_gmt":"2017-10-09T15:51:44","guid":{"rendered":"http:\/\/www.prettygreentea.com\/?p=12438"},"modified":"2018-06-08T12:00:13","modified_gmt":"2018-06-08T11:00:13","slug":"interview-founder-beckleberrys","status":"publish","type":"post","link":"https:\/\/www.prettygreentea.com\/2017\/10\/interview-founder-beckleberrys","title":{"rendered":"Behind the Biz &#8211; Beckleberry&#8217;s"},"content":{"rendered":"<p>I hope you&#8217;re all having a productive start to the week. I&#8217;m here with a new and exciting Behind the Biz interview. If you&#8217;re keen to discover the story of a passionate family biz\u00a0from who make the finest ice cream then read on.<\/p>\n<p>I chat to Peter the co-founder of\u00a0<a href=\"http:\/\/www.beckleberrys.co.uk\">Beckleberry\u2019s<\/a>\u00a0&#8211; An award-winning family business with a passion for creating incredible ice cream.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12439\" src=\"http:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders.jpg\" alt=\"\" width=\"2362\" height=\"1575\" srcset=\"https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders.jpg 2362w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-300x200.jpg 300w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-768x512.jpg 768w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-1024x683.jpg 1024w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-370x247.jpg 370w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-270x180.jpg 270w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-570x380.jpg 570w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-770x513.jpg 770w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-1170x780.jpg 1170w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-founders-870x580.jpg 870w\" sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><\/p>\n<p><em><b>Where did the inspiration for Beckleberry&#8217;s come form?<\/b><\/em><\/p>\n<p>Beckleberry\u2019s is a father &amp; son business that began life in 1996 when Peter (son) decided that the traditional university pathway wasn\u2019t right for him, about the same time Ian (father) an ex-colliery engineer was wondering how best to spend his redundancy money.<\/p>\n<p><span style=\"font-weight: 400;\">Both shared a deep-rooted appreciation of ice cream and their Northern roots and both were keen to tap into the North East\u2019s proud manufacturing traditions to create something real and tangible. \u00a0The short \u2013term answer was for them both to enrol on an ice cream making course at Reading University.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the outset their vision was clear cut &amp; unshakeable: <\/span><i><span style=\"font-weight: 400;\">source locally wherever feasible (local dairy), no limp, half-hearted flavours, small batch production, products with an adult-leaning palate (Amaretto &amp; Sour Cherry, Blackcurrant &amp; Kirsch, Passion Fruit &amp; Tarragon\u2026..) \u00a0 \u00a0 \u00a0<\/span><\/i><\/p>\n<p><em><b>How did you decide upon your name?<\/b><\/em><\/p>\n<p>When my dad and I were thinking of a name I read two lines in the index of a book on country houses (bad eyes!) and it came out as beckle-berrys. We liked it!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12441\" src=\"http:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto.jpg\" alt=\"\" width=\"1602\" height=\"1827\" srcset=\"https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto.jpg 1602w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-263x300.jpg 263w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-768x876.jpg 768w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-1024x1168.jpg 1024w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-370x422.jpg 370w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-570x650.jpg 570w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-770x878.jpg 770w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-1170x1334.jpg 1170w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Sour-Cherry-Amaretto-509x580.jpg 509w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><em><b>What did you do before starting Beckleberry\u2019s?<\/b><\/em><\/p>\n<p>I was an A-level student tiring of academia, whilst my grades were good I feared another 3 years at university might stifle my entrepreneurial ambitions. \u00a0My father as mentioned earlier was an ex-colliery engineer, which is why our revamped identity includes an honoury colliery wheel.<\/p>\n<p><span style=\"font-weight: 400;\">As proud Northerners it\u2019s always frustrated us that the North East is often overlooked as a culinary hotspot which is why our strapline is \u2018Gourmet with a Northern Soul.\u2019 \u00a0\u00a0<\/span><\/p>\n<p><em><b>Did you always plan to set up your own business?<\/b><\/em><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">Absolutely! \u00a0Both of us are inquisitive souls and the opportunity to work together (recently joined by my younger brother David) was too good to pass up. \u00a0In the early days our roles were clearly defined, Ian would bring back to life the metallic tangle of redundant ice cream machinery we\u2019d purchased, whilst I\u2019d paint anything mechanical a glorious shade of Hammerite white.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today with the likes of BA, American Airlines, Virgin, Costco, Booths as clients our roles have had to become more clearly defined. I am sales, my Brother David (Marketing &amp; our Flagship store Gateshead) whilst my Ian (father) runs our production site. We also have a revered pastry chef, Ian Winton, who looks after our growing pud and patisserie offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New flavours are a \u2018shared joy.\u2019 \u00a0We have certainly made a few wrong turns along the way which is why thankfully Parsnip &amp; Balsamic Vinegar and Curried Pineapple never saw the light of day \u2013 but by and large we know our stuff, which is why we\u2019ve now won over 100 Great Taste Awards. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12440\" src=\"http:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big.jpg\" alt=\"\" width=\"2362\" height=\"1582\" srcset=\"https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big.jpg 2362w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-300x201.jpg 300w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-768x514.jpg 768w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-1024x686.jpg 1024w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-370x248.jpg 370w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-270x180.jpg 270w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-570x382.jpg 570w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-770x516.jpg 770w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-1170x784.jpg 1170w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Patisserie-big-866x580.jpg 866w\" sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><\/p>\n<p><strong><i>What\u00a0has been your biggest challenge to date?<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Our 10,000sq foot factory that we moved into had begun life as an ambulance station, which seemed strangely apt since we felt our mission was to resuscitate neglected taste buds. I would say that 2014 was a pivotal year when our volumes for the world\u2019s favourite airline went stellar and we had to invest significantly to expand the size, capacity and productivity of our rapidly evolving facility. In 2016 we took the next step &amp; created a state-of-the-art innovation centre to back the fact that \u2018fantastical flavours\u2019 is our calling card.<\/span><\/p>\n<p><em><b>What has been the highlight of your business journey to date?<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">There have been many. Last year we launched our new \u2018Northern centric\u2019 identity which makes us both feel so proud. Forging long-lasting relationships with the likes of Virgin &amp; American Airlines remains a genuine badge of honour, as is exporting to Spain and North America, which began at the end of last year.\u00a0<\/span><span style=\"font-weight: 400;\">That said, winning<\/span> <span style=\"font-weight: 400;\">the supreme Great Taste award (The Fortnum &amp; Mason Supreme Champion Trophy) for our Blackcurrant &amp; Kirsch sorbet remains hard to beat.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12442\" src=\"http:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice.jpg\" alt=\"\" width=\"1602\" height=\"1827\" srcset=\"https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice.jpg 1602w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-263x300.jpg 263w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-768x876.jpg 768w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-1024x1168.jpg 1024w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-370x422.jpg 370w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-570x650.jpg 570w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-770x878.jpg 770w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-1170x1334.jpg 1170w, https:\/\/www.prettygreentea.com\/wp-content\/uploads\/2017\/10\/Beckleberrys-Blackcurrant-and-liquorice-509x580.jpg 509w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><em><b>What role does social media play for your business?<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">To date very little! We didn\u2019t want to focus on the social media platforms until we had a proper website that we were truly proud of. Finally that dream is a reality so please watch this space.<\/span><\/p>\n<p><em><b>What advice would you give aspiring entrepreneurs?<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Dream big! \u00a0There should be no limitations to one\u2019s imagination because that is the key advantage smaller businesses have over timid, \u2018play safe\u2019 corporates. That said, learn to jog before you run because too much too soon can be an uncomfortable burden.<\/span><\/p>\n<p><em>Check out the full selection of flavours over on the\u00a0<a href=\"http:\/\/www.beckleberrys.co.uk\">Beckleberry&#8217;s website<\/a>. You can also support the biz on <a href=\"https:\/\/www.facebook.com\/beckleberrys\/\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/beckleberrysltd\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/teambeckleberrys\/?hl=en\">Instagram<\/a>.\u00a0<\/em><\/p>\n<p>I want to say a big thank you to\u00a0Peter for getting involved with Behind the Biz. I really enjoyed discovering the story behind\u00a0Beckleberry&#8217;s. They&#8217;ve created an extremely popular product with excellent branding and very impressive client base. I&#8217;m keen to try their Sour Cherry &amp; Amaretto sorbet, it sounds delicious.<\/p>\n<p>I love the passion and dedication Peter and his family have for their business and wish them the best of luck for the future.<\/p>\n<p><strong><em>If you fancy getting involved with Behind The Biz please leave a comment\u00a0below, send me an email or drop me a message\u00a0<a href=\"https:\/\/twitter.com\/prettygreentea\">over on Twitter<\/a>.\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I hope you&#8217;re all having a productive start to the week. I&#8217;m here with a new and exciting Behind the Biz interview. If you&#8217;re&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1329],"tags":[],"_links":{"self":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts\/12438"}],"collection":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/comments?post=12438"}],"version-history":[{"count":5,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts\/12438\/revisions"}],"predecessor-version":[{"id":13676,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts\/12438\/revisions\/13676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/media\/12439"}],"wp:attachment":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/media?parent=12438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/categories?post=12438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/tags?post=12438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}