{"id":15212,"date":"2019-03-07T15:27:45","date_gmt":"2019-03-07T15:27:45","guid":{"rendered":"http:\/\/www.prettygreentea.com\/?p=15212"},"modified":"2019-04-02T17:04:38","modified_gmt":"2019-04-02T16:04:38","slug":"the-story-behind-hotmilk-lingerie","status":"publish","type":"post","link":"https:\/\/www.prettygreentea.com\/2019\/03\/the-story-behind-hotmilk-lingerie","title":{"rendered":"The Story Behind HotMilk Lingerie"},"content":{"rendered":"\n

In today’s Behind the Biz interview<\/a> I’m chatting with Lisa Ebbing, the co-founder of HotMilk Lingerie.<\/a><\/p>\n\n\n\n

HotMilk Lingerie is designed by mothers, for mothers<\/em><\/strong>. The brand has revolutionised what was once a very uninspiring market with their fashion forward styling.
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We take a closer look at Lisa’s business journey, brand, advice for aspiring entrepreneurs and much more. You can also find out about the charity work they do.<\/a><\/p>\n\n\n\n

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Please tell us about HotMilk Lingerie.<\/strong><\/strong><\/p>\n\n\n\n

10 years ago, Hotmilk launched their innovative, fashionable and inspirational range of maternity lingerie. We first launched close to home in New Zealand, followed by Australia, the UK, the US and the rest of the globe quickly followed. Hotmilk is billed as a sexy and provocative fashion forward alternative for expectant mothers and breastfeeding women. It urges women to celebrate femininity and look aspirational at the same time. Hotmilk\u2019s beautiful designs have been embraced by everyone from the girl next door to the chic fashionista. The designs are not only beautiful, but all lingerie has been tested to ensure a supremely comfortable fit through every stage of pregnancy and breastfeeding baby.<\/p>\n\n\n\n

How did you decide upon the name of your brand?<\/strong><\/p>\n\n\n\n

We actually were just having a laugh at that stage, throwing around words and then realised actually to make a real splash on the market and stand out from the crowd, we actually did need a name that stopped people in their tracks, so the name stuck!<\/p>\n\n\n\n

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What sets Hotmilk Lingerie apart from other brands?<\/strong><\/p>\n\n\n\n

Hotmilk forced change upon a market that desperately needed an overhaul and is immensely proud to have led this revolution of the maternity world that prior to their launch left mothers with only a sea of beige as their choice for nursing lingerie. Our lingerie is designed to make a mother feel like a beautiful sexy women. We not only focus on the look of our bras, but we also put a huge amount of effort into innovation and design so that our bras fit perfectly and last for years to come.<\/p>\n\n\n\n

Did you always plan to set up your own business?<\/strong><\/p>\n\n\n\n

Yes definitely.  I started my first business at 20 and always knew that I was an entrepreneur. I love overseeing the whole structure of a business and being involved in every aspect.<\/p>\n\n\n\n

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Activate Nursing Bra – The ultimate supportive Sports Bra designed for high impact sports, with the ability to nurse in comfort and confidence ? #hotmilklingerie #maternity #maternitybra<\/a><\/p>

A post shared by Maternity and Nursing Lingerie<\/a> (@hotmilklingerie) on