{"id":17408,"date":"2023-02-16T23:40:43","date_gmt":"2023-02-16T23:40:43","guid":{"rendered":"https:\/\/www.prettygreentea.com\/?p=17408"},"modified":"2023-02-16T23:40:46","modified_gmt":"2023-02-16T23:40:46","slug":"behind-the-biz-interview-with-srsly-low-carb-founder-andy-welch","status":"publish","type":"post","link":"https:\/\/www.prettygreentea.com\/2023\/02\/behind-the-biz-interview-with-srsly-low-carb-founder-andy-welch","title":{"rendered":"Behind the Biz Interview With Srsly Low Carb founder, Andy Welch"},"content":{"rendered":"\n

Today we’re going Behind the Biz<\/a> Andy Welch, founder of SRSLY Low Carb<\/a> – low carb, high protein products that deliver on <\/em>taste and nutrition. <\/p>\n\n\n\n

Today’s interview is right up my street, not only because I love sharing a new and exciting business but because I’m really trying hard to chill out with my carb consumption, more specifically I need to just eat less toast for breakfast. <\/p>\n\n\n\n

Let’s set the scene<\/em><\/strong><\/p>\n\n\n\n

SRSLY\u2019s vision is to be a dynamic ambassador for a healthier ketogenic lifestyle. Ketogenic is already the most googled eating regime in the world but in the UK was initially a little slow out of the blocks; albeit now the UK\u2019s most progressive retailers and high street providers are starting to take note.<\/p>\n\n\n\n

Low Carb\/high protein diets have historically been a struggle for many consumers who whilst committed to this vibrant common-sense lifestyle, have been reticent to jettison their bready joy. I mean, who doesn\u2019t lovely a buttery doorstep of toast, a squidgy slice of fruit loaf, a fantastically foldy wrap, a \u2018not cross\u2019 bun or a generously proportioned seedy roll?<\/p>\n\n\n\n

Keto bread did exist before SRSLY but it was largely of the dense, leathery Germanic persuasion, which is fine if you have a granite jaw and the teeth of a Doberman, but not for those who like the British brand of soft, fluffy bread.<\/p>\n\n\n\n

Keto for the uninitiated is a low carb\/high fat eating regime that induces a state of ketosis in one\u2019s body, enabling one\u2019s body to more efficiently burn fat for energy rather than glucose. The argument goes that modern, Western diets are overtly processed and packed with salt, sugar and needless cheap fillers that have helped trigger a senseless obesity & diabetes epidemic!      <\/p>\n\n\n\n

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Please give us an overview on SRSLY<\/strong><\/h2>\n\n\n\n

SRSLY\u2019s long-term vision is to become the NO.1 consumer brand in low carb themed foods across an array of \u2018everyday dependent\u2019 categories (breads, pizza, condiments & spreads\u2026\u2026).<\/p>\n\n\n\n

Bread was where the adventure began. Having entered an Iron Man to clear his head and decide his next big career move, Andy quickly came to the conclusion that a) he missed bread b) there was a limit to how much salad he could consume on a daily basis.<\/p>\n\n\n\n

With nothing credible in the marketplace, Andy began a 9 month voyage of discovery, working alongside an array of \u2018wise owl\u2019 artisanal bakers to create sumptuous scalable breads that would resonate with proud British taste buds.   <\/p>\n\n\n\n

With a bread created Andy decided to have a punt at selling it online. Initial sales were less than impressive (2-3 loaves a week) until a few weeks later sales catapulted to 200, 500 the next day and within a month 12,000 a week. Today SRSLY stands proud as Amazon\u2019s single largest provider of freshly baked, low carb breads and rolls.        <\/p>\n\n\n\n

What made you decide to set up SRSLY?<\/strong><\/h2>\n\n\n\n

SRSLY was born from personal circumstance. Andy\u2019s was a busy, frenetic mind not at all happy with the direction his unrelenting corporate career was travelling. Pay cheques were certainly enticing however his \u2018work joy\u2019 barometer was locked at empty. Andy collapsed on a work flight home, a seismic tipping point moment that spun into a period of depression.<\/p>\n\n\n\n

Deciding that his next chapter of work should be built around something he truly cared about\/was thoroughly invested in led to the birth of SRSLY.\u00a0\u00a0<\/p>\n\n\n\n

@srslylowcarb<\/a> Make your own 375KCal Pizza using our Seriously Low Carb Pizza Bases #keto<\/a> #ketolifetstyle<\/a> #ketopizza<\/a> #ketorecipes<\/a>#lowcarb<\/a> #lowcarbinspiration<\/a> #fyp<\/a> \u266c original sound – SRSLY<\/a> <\/section> <\/blockquote>