{"id":17444,"date":"2023-03-10T16:47:15","date_gmt":"2023-03-10T16:47:15","guid":{"rendered":"https:\/\/www.prettygreentea.com\/?p=17444"},"modified":"2023-03-10T16:47:43","modified_gmt":"2023-03-10T16:47:43","slug":"interview-with-jolie-gindi-founder-of-keto-friendly-biz-yummzy","status":"publish","type":"post","link":"https:\/\/www.prettygreentea.com\/2023\/03\/interview-with-jolie-gindi-founder-of-keto-friendly-biz-yummzy","title":{"rendered":"Interview With Jolie Gindi, Founder of Yummzy"},"content":{"rendered":"\n

In today’s Behind the Biz<\/a> interview I’m chatting with Jolie Gindi, the co-founder of Yummzy<\/a> – low carb, vegan and keto friendly high protein desserts including brownies, cheesecakes, chocolate hazelnut spread and much more. I’m really into foodie businesses at the moment and when they’re dairy free (my dairy free journey<\/a>) it’s even better. If you’re also dairy free, gluten free or perhaps Keto then you’re in for a delicious new discovery with today’s interview. <\/p>\n\n\n\n

Let’s find out all about Yummzy. <\/p>\n\n\n\n

Yummzy In A Nutshell<\/strong><\/h3>\n\n\n\n

Yummzy is a clean deck cake, desserts & chocolate hazelnut spread provider (B2C) launched by Jolie and Adrian that\u2019s based in London but whose reach today extends far beyond the M25 to encompass a lion\u2019s share of the UK. <\/p>\n\n\n\n

Yummzy defies the age-old adage that people suffering tough dietary restrictions (diabetic, coeliac, lactose intolerant) or pursuing strict healthier eating regimes can\u2019t also dabble with desserts or cakey happiness.\u00a0 At our peak (pre-Lockdown) we were frequented by a regular procession of footballers, fitness fanatics, body builders and the odd celebrity to in-the-know nutritionists and well-informed mums and dads who wanted to treat their kids whilst staying true to deep-rooted, healthier living values.\u00a0\u00a0<\/p>\n\n\n

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When and why did you set up Yummzy?<\/strong><\/h3>\n\n\n\n

Launched: <\/strong>Winter 2018 <\/strong><\/p>\n\n\n\n

Yummzy in its 1st<\/sup> incarnation was a ahead-of-the-curve eatery with bold franchise aspirations.\u00a0Lockdown meant that high capital rent simply wasn\u2019t viable for a young business working all the hours to build a loyalist following and a far-reaching range\u00a0\u00a0\u00a0<\/p>\n\n\n

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Which sweet treat should I try first from your line-up of beautiful cakes?<\/strong><\/h3>\n\n\n\n

That is like asking to choose between one\u2019s children, everyone has different strengths. It\u2019s hard not to look past our brownies, deliciously decadent, soft on the inside yet satisfyingly crunchy on the outside.\u00a0Made with single estate cacao and dressed lovingly in caramel sauce this sublime treat is always near the top of our popularity charts.\u00a0\u00a0<\/p>\n\n\n\n

For sweet-toothed dessert bon viveurs what about cheesecakes without the cheese!\u00a0We\u2019re talking three fabulously flavoursome layers including a choc almond base, a coconut choc middle and a sweet caramel topping.<\/p>\n\n\n\n

What did you do before starting Yummzy?<\/strong><\/h3>\n\n\n\n

Adrian has an undergraduate and master\u2019s degree in Sports Science from Transylvania and today tutors children with autism and other neurodiversities to rejoin schools.\u00a0He is also a professional photographer and videographer.\u00a0<\/strong><\/p>\n\n\n\n

I am a seasoned analytics professional who has spent 20ish years consulting across an array of technology\/innovation themed fields.\u00a0I am also a qualified nutritionist.\u00a0<\/strong><\/p>\n\n\n

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What has been the biggest challenge since launching your business?<\/strong><\/h3>\n\n\n\n

Seeing the level of brand \u2018hoodwinkery that continues to go on.\u00a0There\u2019s no point presenting yourself as keto-friendly if you contain cheap fillers (wheat, yeast\u2026) vegetable oils or synthetic nasties which can have adverse inflammatory effects. Also don\u2019t claim to be sugar-free if you\u2019re using sugar by the back door alternatives like coconut sugar or maltitol!<\/p>\n\n\n\n

How did the lockdowns of COVID19 impact your business?<\/strong><\/h3>\n\n\n\n

Terribly!\u00a0Our launchpad eatery which showcased our range perfectly and was central to building our loyalist following simply wasn\u2019t sustainable rent-wise when the pandemic struck.\u00a0Still from every dark cloud\u2026. We pivoted to a B2C online operation and that has worked out rather nicely.\u00a0Our next move will be making our debut in bricks & mortar retailers courtesy of our flagship Yummtella that gives decadent spreads made from a single estate Latin American chocolate a good name!<\/p>\n\n\n\n

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What advice do you have for aspiring food entrepreneurs?<\/strong><\/h3>\n\n\n\n

Never short-change your core principles \u2013 of course any business model requires a little bit of give and take but NEVER deviate from your central reason for being!<\/p>\n\n\n\n

Where do you hope to take your business in the year ahead?<\/strong><\/h3>\n\n\n\n

Yummtella established selling 10,000+ jars a year, our nut butters and Mayan Hot Xocolate launched, a new flagship eatery and the expansion of our award-winning cakes portfolio<\/p>\n\n\n\n

To find out more about Yummzy<\/a> check out their website. You can also find the biz on Instagram<\/a>, Facebook<\/a>, Twitter<\/a> and Tiktok<\/a>. <\/strong><\/p>\n\n\n\n

Thank you so much to Jolie for taking the time to be a part of the Behind The Biz interview series. I really enjoyed hearing the story behind Yummzy and as someone who lives a dairy free life and is trying to also be a little healthier day to day I can’t wait to give the cakes and hazelnut spread a try.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In today’s Behind the Biz interview I’m chatting with Jolie Gindi, the co-founder of Yummzy – low carb, vegan and keto friendly high protein…<\/p>\n","protected":false},"author":2,"featured_media":17449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1329],"tags":[],"_links":{"self":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts\/17444"}],"collection":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/comments?post=17444"}],"version-history":[{"count":3,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts\/17444\/revisions"}],"predecessor-version":[{"id":17452,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/posts\/17444\/revisions\/17452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/media\/17449"}],"wp:attachment":[{"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/media?parent=17444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/categories?post=17444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prettygreentea.com\/wp-json\/wp\/v2\/tags?post=17444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}